This is the logo I chose for if I had my own PR Agency, Reputation. Reputation helps both companies and individuals build and maintain a good image with the help of the countless employees in the agency. When I knew I wanted to create this for a mock agency, I started out by brainstorming words and phrases that the company would value, such as... loyalty building a reputation commitment trust After a bit of brainstorming, I decided to keep it simple with "reputation". The main idea of public relations is to help build a good reputation, and that was the point I wanted to get across. When creating the logo, I wanted to keep it clean and classy. Black, white and gold seem to fit these characteristics, so I decided to go with that. I thought that if I used to many colors and designs, it would make things chaotic and struggle to get the message across that I was looking to make. As for the font, I used a clean and strong font for the "PR", and then a softer, more ele...